We care deeply about the planet and creating a business that gives back to nature. That’s why we’re thrilled to share that we’re partnering with One Tree Planted/@onetreeplanted to plant a tree for every pack of 36P coffee sold online.
Trees clean our air and water, create habitats for biodiversity, contribute to our health and wellbeing, and create jobs for social impact. We’re honored to have reforestation through One Tree Planted as an integral part of our business model.
Australia is currently experiencing one of the largest natural disasters in history. This year's fire season has brought about unprecedented destruction as wildfires have spread across every Australian state, burning up nearly 6 million hectares (15 million acres) of bush as of January 2020. But the devastation witnessed in the state of New South Wales is nearly unfathomable - 3.6 million hectares (8.8 million acres) have been lost, over 1,500 homes destroyed or damaged, and 24 people have been killed. New South Wales is home to some of the most iconic of Australia's wildlife - koalas, wombats, and kangaroos to name a few - and their habitat is rapidly declining.
Trees have been chosen that will bring the greatest overall benefit to the region. This includes various types of native trees and companion plants, depending on the specific needs of each section of habitat being restored across Australia.